With a rich history and a culture of creativity, Swarovski is committed to growth and to maintaining its place at the forefront of design, creativity and technological innovation. Swarovski’s products are sold in approximately 170 countries and production locations are in Austria, China, Czech Republic, India, Liechtenstein, Thailand, Vietnam, and the US.
The company is split into two major industry areas, the Swarovski Kristall business unit that primarily works with luxury items and fashion design crystals, and the Tyrolit business unit that manufactures bonded abrasives as well as concrete sawing and drilling machinery.
Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 25,000 employees, a presence in over 120 countries and a turnover in 2012 of 2.38 billion Euros.
Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones.
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From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors.
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Swarovski designs, manufactures and markets crystals, genuine gemstones & created stones and finished products such as jewelry and accessories, beauty products, and lighting. Their diverse product portfolio also incorporates precision optical instruments such as telescopes and binoculars, grinding, drilling and sawing tools, and industrial lighting. Other activities include Swarovski Entertainment, the company’s film division, which collaborates with exceptional talent and industry partners to develop, finance, and produce original and artistically accomplished feature films, Swarovski Kristallwelten, a dazzling interactive crystal experience in Wattens, Austria, and the Swarovski Crystal Society and publications and apps, that illuminate the many different facets of the Swarovski business.
Swarovski’s premium decorative lighting marvels spaces and amazes with its emotional aura of inspiration. Its contemporary and fresh design language unites expertise in cut crystal with state-of-the-art lighting technology as well as ideas from the most renowned designers of today. Whether you are looking for an island of light or just a special shimmer: Swarovski floods spaces with fascination while fusing seamlessly with your specifications.
Source – CovetED